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What is Basic Attention Token (BAT)?
Basic Attention Token basic info
BAT resources
BAT supply and tokenomics
Uniqueness
The primary use case for the Basic Attention Token is as a payment token for running advertising campaigns through Brave Ads. As of November 2020, advertisers must commit to a minimum ad spend of $2,500 per month to be able to launch their campaign, but a self-serve platform with potentially lower limits is currently in the pipeline.
Currently, this advertising budget must be paid entirely in Basic Attention Tokens, which advertisers can acquire from a variety of third-party exchange platforms. Out of this, Brave takes a small commission, and the rest is distributed to publishers and users.
One of the main distinguishing features about Basic Attention Token and the Brave Browser ecosystem is the capacity to reward (tip) users who are not yet part of the network — this includes both websites and individual Twitter users. These users can then securely register to the platform to collect any tips they have accumulated.
Both Basic Attention Token and Brave Browser have achieved significant user uptake since their launch. As of October 2020, Brave Browser has a total of 20.5 million active monthly users, whereas the Basic Attention Token is now held by a total of more than 368,000 unique wallets.
Token utility
Basic Attention Token ($BAT) is a blockchain-based digital advertising and rewards platform powered by BAT, an ERC-20 token, and Brave, a new internet browser. BAT is utilized within this ecosystem as a payment token allowing advertisers, publishers, and users to spend, receive, and earn BAT, respectively. BAT eliminates the need for third-party tracking and middlemen by matching and delivering ads client-side, locally, and on-device. Basic Attention Token itself is the reward unit in this advertising ecosystem, which is exchanged between advertisers, publishers and users. Advertisers pay for their advertising campaigns using BAT tokens.
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What is the development prospect and future value of BAT?
The market value of BAT currently stands at $127.95M, and its market ranking is #158. The value of BAT is widely recognized by the market. When the bull market comes, the market value of BAT will likely continue to increase.
Moreover, if BAT can play a greater role in practical applications, such as Basic Attention Token builders fully leveraging the potential of BAT, partnering with more businesses, and increasing its user base, the long-term value of BAT will be significantly enhanced.
Is BAT worth investing or holding? How to buy BAT from a crypto exchange?
How to get Basic Attention Token through other methods?
What is Basic Attention Token used for and how to use Basic Attention Token?
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