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Strategic Investment Prospects in Integrated Marketing Communications: Leveraging Digital Transformation within Emerging Markets
Strategic Investment Prospects in Integrated Marketing Communications: Leveraging Digital Transformation within Emerging Markets

- Emerging markets' digital marketing is transforming via AI, immersive tech, and evolving consumer behaviors, creating investment opportunities in integrated marketing communications (IMC). - 60% of consumers prioritize brand trust while demanding hyper-personalization, forcing brands to balance data insights with ethical privacy practices amid 25% AI privacy concerns. - IMC agencies leverage AI/AR to unify channels, with 80% of retailers planning AR adoption by 2025 and Asia-Pacific digital ad spend proj

Bitget-RWA·2025/12/10 19:38
Vitalik Buterin Backs ZKsync: Could This Spark a Surge in Ethereum Layer 2 Usage?
Vitalik Buterin Backs ZKsync: Could This Spark a Surge in Ethereum Layer 2 Usage?

- Vitalik Buterin's 2025 endorsement of ZKsync triggered a 143% surge in $ZK token value, signaling a pivotal shift in Ethereum's scaling strategy. - ZKsync's Atlas upgrade, leveraging GKR protocol and Airbender proof system, enables 43,000 TPS with sub-second finality and near-zero fees, outperforming optimistic rollups. - Institutional partnerships with Deutsche Bank , Sony , and Citi highlight ZKsync's role in bridging TradFi and DeFi, with projected 60.7% CAGR growth to $90B by 2031. - Upcoming Fusaka

Bitget-RWA·2025/12/10 19:38
Flash
07:55
As the artificial intelligence boom cools down, technology stocks lead the decline in European markets.
Golden Ten Data reported on June 23 that in early trading on Tuesday, European stock markets fell sharply, with global tech stocks' selling pressure dragging down major indexes. The Europe Stoxx 600 Index fell 1% intraday, with technology and basic resources being the largest declining sectors. European chip stocks such as ASML, ASM International, STMicroelectronics, and Infineon saw their share prices drop between 3% and 6% intraday. However, the declines in European markets are more limited compared to other global indexes, such as Japanese and Korean stock indexes, which have been hit harder due to a broad sell-off among chip manufacturers. Previously, media reported that SK Hynix is slowing the expansion of its AI memory chip production and shifting its focus to more cost-effective commercial DRAM products.
07:53
MY Technology Group announces a strategic investment of $6 million in ANTON and becomes its strategic investor
According to ChainCatcher, official information indicates that MY Group has officially announced a strategic investment of 6 million US dollars in the AI finance project ANTON, becoming its strategic investor. Reportedly, this investment will be used to support ANTON’s long-term development in areas such as the AI finance strategy library, BAS agent cluster, AT ecosystem liquidity, community network, and global market building. MY Group stated that both parties will carry out deep collaboration around AI, Web4.0, and AIFI, jointly promoting the real implementation of an intelligent financial ecosystem and building foundational intelligent financial infrastructure for the future.
07:48
Goldman Sachs Raises South Korea's 2023 Real GDP Growth Forecast to 2.7%
On June 23, Goldman Sachs released a report indicating that the surge in AI capital expenditures is demonstrating a stronger and more enduring trend than expected for South Korea's chip cycle. The firm anticipates that the AI-driven super surplus will accelerate by the end of the year, pushing total exports to exceed $1 trillion, with the current account surplus reaching a historic high of approximately 15% of GDP. Goldman Sachs has raised its forecast for South Korea's real GDP growth in 2026 to 2.7% (+10 basis points) and in 2027 to 2.3% (+40 basis points), both above market consensus, primarily due to the stronger and more lasting impacts of AI through capital expenditures, R&D, and wealth effects. Under the latest baseline assumption regarding the reopening of the Strait of Hormuz, the firm has kept its inflation forecasts unchanged at 2.6% and 2.2%, while extending the interest rate hike cycle to 2027 and raising the terminal policy rate forecast from 3% to 3.25%.
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