Crypto is Going Mainstream: Learn How to Launch it in Your Own Product
The largest institutions in the world now offer crypto products and capabilities to their customers, demonstrating that crypto is no longer a fleeting trend, but a mainstay in the global economy.
Our Enterprise Handbook for Launching Crypto breaks down how financial services firms have integrated and launched crypto products, documenting the recent rise in crypto adoption, what to consider when building a crypto product offering and how to bring crypto to market.
PayPal and Venmo each made crypto available to their 350 million users. SoFi, Cash App, Interactive Brokers, Visa and Mastercard have followed suit. Mercado Libre, Latin America’s largest e-commerce company, allows customers to send and receive money with payments made using Pax Dollar (USDP), a stablecoin pegged to the US dollar. Paxos’ recent Cryptocurrency Adoption and Purchasing Behavior Survey found additional evidence that crypto is moving towards mainstream adoption with more than 40% of crypto owners surveyed purchasing their first digital asset in 2021. In fact, more than 60% of crypto owners surveyed would prefer to get crypto from their primary banking app, if it were offered, showing an unprecedented, untapped opportunity for financial institutions to become a part of the crypto ecosystem.
As the world continues to see increased adoption of (and interest in) crypto by mainstream consumers, more companies will look to incorporate crypto into their user experience to drive engagement, add a new revenue stream and attract new users to their platform. The only problem? Crypto is still a very new concept and many companies aren’t sure where to start when it comes to adding crypto to their product roadmap.
With experience launching crypto for the largest financial leaders in the world, the team at Paxos created The Enterprise Handbook for Launching Crypto. Our eBook details three key areas that industry leaders need to know as crypto continues to come up in strategic discussions:
The evolution of crypto, key players and top-line growth metrics.
Four areas to consider when developing your own crypto solution.
Tips on how to create your go-to-market strategy for your crypto offering.
Learn the best practices created by the team that powers the crypto for PayPal, Mercado Libre, Interactive Brokers and more.
By Emma Tupa
This article was first published on Paxos.com on May 16, 2022 and has been edited for the Bitget audience.
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